Help Centre > Sender ID Rules and Regulations

SMSEcstasy provides you the option of sending the messages using your own Sender ID:

A Sender ID is the name of the sender as displayed on the screen of the reciepient. The default sender ID for all the messages sent using our services is SMSEcstasy however you may opt for a Sender ID that represents your business.

We at SMSEcstasy respect the rules and regulations as setup by Telephone Regularity Authority of India (TRAI) and request our customers to take care while using the services.

The following are the guidelines as set up by the Telephone Regularity Authority of India (TRAI) towards selection of Sender ID:

1. Must be between 3 and 8 characters in length

(As per the TRAI guidelines to curb the unsolicited messaging we have to implement new sender ids limit where you can send only upto 8 characters instead of 11 characters and all sender ids will be having some 3 chars code prefixed to identify the sender.
So it is requested to you to send us your new GSM sender ids if, your existing one is longer then 8 characters via our support system at
Kindly provide us the new IDs before 31st January 2009 because after that your sender ids will be truncated to 8 characters from left.)

2. Must not contain blank spaces
3. The first character cannot be "0" (zero)
4. Must not contain accented characters
5. Must not contain punctuated/special characters, such as * $ < , > ? ! % [ ] | \
6. Must not contain Greek characters
7. Must not just be a name of an individual

The Sender ID for GSM Mobile number would be an alphanumeric ID, upto 11 characters long.

The Sender ID for CDMA Mobile should be a GSM mobile number.

The Sender ID should represent your business name and should not infringe with the copyrights for any corporate.

To assign a Sender ID to your account, SMSEcstasy requires the following documents in original:

1. Company Memorandum / Article of Association / Declaration on Company's letter head with stamp and signature

2. Latest bill of one post paid GSM number (for sender ID on CDMA phones).



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